After auditing Under Armour’s packaging it was clear that a redesign was necessary to differentiate the footwear box from competitors.

The new box introduces an accent yellow to pop on the shelf and leads with the iconic tagline “Protect This House. I Will.” Product illustrations and a clear label hierarchy make it easier to find the right product, size, and colorway.

The redesign included an overhaul to the packaging dieline shaving off several seconds from the assembly, which really adds up when you consider the thousands of boxes that are produced annually.

Contributions:
Design
Illustration
Prototyping

Packaging:
Fall-Winter 2013